“The cost of a things is the amount of what I call life which is required to be exchanged for it, immediately or in the long run.”—Henry David Thoreau

If you have an bright or acidic cocoa bean (Madagascar), don’t try and rush the roast. It takes time for all those acids to make it out of the bean and be driven away. 30 minutes is not uncommon. But keep the temperature moderate (260-270 F) for most of the roast so you don’t over roast.